Her Stash

For and By GenZ Girls Figuring Things Out

Latest Articles

The 21-Year-Old Who Moved From London to NYC and Makes Nearly Six Figures

People love to say, “money doesn’t buy happiness,” and of course it doesn’t buy everything. But for me, money is a huge part of why I’m happy.

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Working Girl’s Guide to Taxes

Let’s be real—taxes aren’t sexy, but they don’t have to be scary. Taxes are an unavoidable part of life, but with the right financial strategies, you can reduce your tax burden instead of bleeding out every April.

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Deconstructing the Viral 6’5 Finance Guy

So who exactly is this guy? Why does everyone want him and why does he want “finance”? Most importantly what does he have to do with all the disgruntled incels, frolicking tradwives and dead girlbosses?

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Introducing Money Philosophy

Money isn’t just numbers in a bank account—it’s stories, beliefs, and experiences wrapped up in every transaction we make. Some of us were raised counting every penny, while others were taught that money flows and replenishes like an endless resource. Some see wealth as security, others as power, freedom, or even a burden. The way we think about money is as much about who we are as it is about what’s in our wallet.

Our Segments

The Working Girl’s Guide

Tune in for new drops from The Working Girl’s Guide .Whether you’re freelancing between cities, clocking in for your first 9-to-5, or running your own thing entirely — The Working Girl’s Guide is for you.

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Feature Articles

In this segment, we dive into the life stuff and broader social trends that shape GenZ women’s financial futures, even when it doesn’t look “financial” on the surface. From apartment hunting in NYC to navigating love and money, TikTok boyfriend trends, growing up rural, or traveling on a budget, these pieces explore the broader picture of what it means to build a life (and a bank account) in your 20s.

Money Philosophy

This series is less about spreadsheets and more about the why behind our financial choices. Each week, we interview women from our audience with different backgrounds about the beliefs, childhood memories, and life experiences that have shaped their relationship with money. It’s part anthropology, part self-reflection and a reminder that how we spend, save and think about money is always tied to something deeper.

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